Role of electronic word of mouth on purchase intention.

Wajeeha Aslam Kashif Farhat Imtiaz Arif

Published in: Int. J. Bus. Inf. Syst. (2019)

Keyphrases

electronic word of mouth
purchase intention
online shopping
product quality
positive or negative
online reviews
online stores
attitudes toward
virtual communities
survey data
web services
process control
design process