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Hsuan-Yi Chou
Publication Activity (10 Years)
Years Active: 2014-2019
Publications (10 Years): 2
Top Topics
Web Retrieval
Educational Games
Nash Equilibrium
Product Quality
Top Venues
Electron. Commer. Res. Appl.
Int. J. Mob. Commun.
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Publications
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Hsuan-Yi Chou
Units of time do matter: How countdown time units affect consumers' intentions to participate in group-buying offers.
Electron. Commer. Res. Appl.
35 (2019)
Hsuan-Yi Chou
,
Shaojung Sharon Wang
The effects of happiness types and happiness congruity on game app advertising and environments.
Electron. Commer. Res. Appl.
20 (2016)
Hsuan-Yi Chou
,
Nai-Hwa Lien
Effects of SMS teaser ads on product curiosity.
Int. J. Mob. Commun.
12 (4) (2014)