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The effects of happiness types and happiness congruity on game app advertising and environments.

Hsuan-Yi ChouShaojung Sharon Wang
Published in: Electron. Commer. Res. Appl. (2016)
Keyphrases
  • web retrieval
  • game theory
  • computer games
  • emotion recognition
  • dynamic environments
  • virtual world
  • nash equilibrium
  • game playing
  • educational games
  • serious games
  • online advertising