Hong-Hao Xie

Publication Activity (10 Years)

Years Active: 2023-2024
Publications (10 Years): 2

Top Topics

Bayesian Networks

Electronic Commerce

Top Venues

Comput. Hum. Behav.

Electron. Commer. Res. Appl.

Publications

Crystal T. Lee, Yung-Cheng Shen, Zimo Li, Hong-Hao Xie
The effects of non-fungible token platform affordances on customer loyalty: A Buyer-Creator duality perspective. Comput. Hum. Behav. 151 (2024)
Crystal T. Lee, Tzu-Ya Ho, Hong-Hao Xie
Building brand engagement in metaverse commerce: The role of branded non-fungible tokens (BNFTs). Electron. Commer. Res. Appl. 58 (2023)