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The effects of non-fungible token platform affordances on customer loyalty: A Buyer-Creator duality perspective.

Crystal T. LeeYung-Cheng ShenZimo LiHong-Hao Xie
Published in: Comput. Hum. Behav. (2024)
Keyphrases
  • electronic commerce
  • customer satisfaction
  • customer loyalty
  • real time
  • information retrieval
  • supply chain
  • decision support system
  • marketing strategies