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Tzu-Ya Ho
ORCID
Publication Activity (10 Years)
Years Active: 2023-2023
Publications (10 Years): 1
Top Topics
Line Segments
Learning Gains
Multiscale
Bayesian Networks
Top Venues
Electron. Commer. Res. Appl.
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Publications
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Crystal T. Lee
,
Tzu-Ya Ho
,
Hong-Hao Xie
Building brand engagement in metaverse commerce: The role of branded non-fungible tokens (BNFTs).
Electron. Commer. Res. Appl.
58 (2023)