Login / Signup
Fred Bronner
Publication Activity (10 Years)
Years Active: 2011-2012
Publications (10 Years): 0
Top Topics
Product Reviews
Internet Shopping
Search Costs
Perceived Risk
Top Venues
J. Comput. Mediat. Commun.
</>
Publications
</>
Lotte M. Willemsen
,
Peter C. Neijens
,
Fred Bronner
The Ironic Effect of Source Identificationon the Perceived Credibility of Online Product Reviewers.
J. Comput. Mediat. Commun.
18 (1) (2012)
Lotte M. Willemsen
,
Peter C. Neijens
,
Fred Bronner
,
Jan A. de Ridder
"Highly Recommended!" The Content Characteristics and Perceived Usefulness of Online Consumer Reviews.
J. Comput. Mediat. Commun.
17 (1) (2011)