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The Ironic Effect of Source Identificationon the Perceived Credibility of Online Product Reviewers.
Lotte M. Willemsen
Peter C. Neijens
Fred Bronner
Published in:
J. Comput. Mediat. Commun. (2012)
Keyphrases
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internet shopping
online learning
purchase intention
online search
online shopping
small and medium sized
real time
product quality
positive effects
online stores
perceived risk
life cycle
user satisfaction
multiple sources
product reviews
search costs
shopping behavior