"Highly Recommended!" The Content Characteristics and Perceived Usefulness of Online Consumer Reviews.
Lotte M. WillemsenPeter C. NeijensFred BronnerJan A. de RidderPublished in: J. Comput. Mediat. Commun. (2011)
Keyphrases
- perceived usefulness
- questionnaire survey
- factors that affect
- attitudes toward
- factors affecting
- user satisfaction
- technology adoption
- university students
- multimedia
- positive effects
- information technology
- user generated content
- web content
- structural equation modeling
- computer self efficacy
- web services
- machine learning
- technology acceptance model