Franziska Susanne Roth

Publication Activity (10 Years)

Years Active: 2012-2017
Publications (10 Years): 1

Top Topics

Consumer Behavior

Data Mining Applications

Top Venues

Publications

Isabel Wellbery, Franziska Susanne Roth, Thomas Fortmann
Beyond Retail Therapy: Can the Relationship Between Affective Data & Consumer Behavior Be Utilized to Develop User-Directed E-Commerce Personalization? HCI (29) (2017)
Christoph Klimmt, Christian Roth, Ivar E. Vermeulen, Peter Vorderer, Franziska Susanne Roth
Forecasting the Experience of Future Entertainment Technology: "Interactive Storytelling" and Media Enjoyment. Games Cult. 7 (3) (2012)