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Beyond Retail Therapy: Can the Relationship Between Affective Data & Consumer Behavior Be Utilized to Develop User-Directed E-Commerce Personalization?

Isabel WellberyFranziska Susanne RothThomas Fortmann
Published in: HCI (29) (2017)
Keyphrases
  • consumer behavior
  • data analysis
  • data collection
  • data sources
  • user profiles
  • electronic commerce
  • website
  • end users
  • context aware
  • user model
  • data mining applications