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Franziska Grassauer
Publication Activity (10 Years)
Years Active: 2024-2024
Publications (10 Years): 1
Top Topics
Internet Shopping
Electronic Word Of Mouth
Life Cycle
Purchase Intention
Top Venues
HCI (37)
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Publications
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Franziska Grassauer
,
Andreas Auinger
Influence of Streamer Characteristics on Trust and Purchase Intention in Live Stream Shopping.
HCI (37)
(2024)