Influence of Streamer Characteristics on Trust and Purchase Intention in Live Stream Shopping.
Franziska GrassauerAndreas AuingerPublished in: HCI (37) (2024)
Keyphrases
- purchase intention
- online shopping
- online stores
- customer satisfaction
- product quality
- service quality
- personal information
- virtual communities
- survey data
- electronic commerce
- electronic word of mouth
- real time
- internet shopping
- user centric
- life cycle
- service providers
- case study
- image processing
- artificial intelligence