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Erica Dubach Spiegler
Publication Activity (10 Years)
Years Active: 2011-2013
Publications (10 Years): 0
Top Topics
User Comments
Evaluation Framework
Cross Selling
Semantic Annotation
Top Venues
Soc. Netw. Anal. Min.
Pervasive
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Publications
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Irena Pletikosa Cvijikj
,
Erica Dubach Spiegler
,
Florian Michahelles
Evaluation framework for social media brand presence.
Soc. Netw. Anal. Min.
3 (4) (2013)
Erica Dubach Spiegler
,
Christian Hildebrand
,
Florian Michahelles
Increasing Brand Attractiveness and Sales through Social Media Comments on Public Displays - Evidence from a Field Experiment in the Retail Industry.
Pervasive
(2012)
Irena Pletikosa Cvijikj
,
Erica Dubach Spiegler
,
Florian Michahelles
The Effect of Post Type, Category and Posting Day on User Interaction Level on Facebook.
SocialCom/PASSAT
(2011)