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Increasing Brand Attractiveness and Sales through Social Media Comments on Public Displays - Evidence from a Field Experiment in the Retail Industry.

Erica Dubach SpieglerChristian HildebrandFlorian Michahelles
Published in: Pervasive (2012)
Keyphrases
  • social media
  • cross selling
  • user comments
  • social media streams
  • academia and industry
  • public displays
  • case study
  • point of sale
  • social networks
  • high quality
  • user generated content
  • rfid technology
  • supply chain