Elke Pioch

Publication Activity (10 Years)

Years Active: 2011-2014
Publications (10 Years): 0

Top Topics

User Generated Content

Recommender Systems

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Publications

Jeff McCarthy, Jennifer E. Rowley, Catherine Jane Ashworth, Elke Pioch
Managing brand presence through social media: the case of UK football clubs. Internet Res. 24 (2) (2014)
Jeff McCarthy, Elke Pioch, Jennifer E. Rowley, Catherine Jane Ashworth
Social network sites and relationship marketing communications: challenges for UK football clubs. MindTrek (2011)