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Managing brand presence through social media: the case of UK football clubs.
Jeff McCarthy
Jennifer E. Rowley
Catherine Jane Ashworth
Elke Pioch
Published in:
Internet Res. (2014)
Keyphrases
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social media
learning algorithm
social networks
real time
artificial intelligence
decision making
video sequences
recommender systems
special case
end users
big data
social networking
user generated content
brand image