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Dhivya Rajan
ORCID
Publication Activity (10 Years)
Years Active: 2023-2023
Publications (10 Years): 2
Top Topics
Market Basket Analysis
Top Venues
ICCCNT
ICIMMI
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Publications
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Helen Josephine V. L
,
Dhivya Rajan
Enhancing Customer Experience and Sales Performance in a Retail Store Using Association Rule Mining and Market Basket Analysis.
ICCCNT
(2023)
Helen Josephine V. L
,
Dhivya Rajan
,
Justin Joy
Forecasting a FastMoving Consumer Goods (FMCG) Company's Customer Repurchase Behavior via Classification Machine Learning Models.
ICIMMI
(2023)