Enhancing Customer Experience and Sales Performance in a Retail Store Using Association Rule Mining and Market Basket Analysis.
Helen Josephine V. LDhivya RajanPublished in: ICCCNT (2023)
Keyphrases
- market basket analysis
- association rule mining
- customer behavior
- association rules
- association mining
- customer service
- apriori algorithm
- data mining
- data mining techniques
- mining algorithm
- frequent itemsets
- frequent itemset mining
- association rule mining algorithm
- pattern discovery
- itemsets
- market basket data
- discovered association rules
- mining association rules
- knowledge discovery
- transactional data
- data mining applications
- positive and negative association rules
- interestingness measures
- transactional databases
- data structure
- data mining tools
- interesting patterns
- minimum support
- database
- machine learning
- weighted association rule mining
- frequent subtree mining
- log files