Forecasting a FastMoving Consumer Goods (FMCG) Company's Customer Repurchase Behavior via Classification Machine Learning Models.
Helen Josephine V. LDhivya RajanJustin JoyPublished in: ICIMMI (2023)
Keyphrases
- machine learning models
- electronic commerce
- spam filtering
- machine learning algorithms
- machine learning approaches
- customer service
- feature vectors
- classification accuracy
- feature extraction
- support vector
- classification algorithm
- decision trees
- feature space
- predictive model
- purchase behavior
- machine learning
- benchmark datasets
- image classification
- feature selection
- learning problems
- generative model
- multi class
- knowledge discovery
- customer behavior
- information goods
- information retrieval