Daranee Pimchangthong

Publication Activity (10 Years)

Years Active: 2016-2018
Publications (10 Years): 4

Top Topics

Customer Segmentation

Online Advertising

Top Venues

AITM/ISM@FedCSIS

Publications

Pakvalit Kurkoon, Daranee Pimchangthong, Veera Boonjing
Green Support and the Use of Information Technology Products. ISD (2018)
Veera Boonjing, Daranee Pimchangthong
Data Mining for Customers' Positive Reaction to Advertising in Social Media. FedCSIS (2017)
Veera Boonjing, Daranee Pimchangthong
Data Mining for Positive Customer Reaction to Advertising in Social Media. AITM/ISM@FedCSIS (2017)
Pakvalit Kurkoon, Daranee Pimchangthong, Veera Boonjing
Environmental Awareness in Information Technology Adoption and Consumer Intention to Support Green Businesses: Research Agenda for Empirical Study. ISD (2016)