Data Mining for Positive Customer Reaction to Advertising in Social Media.
Veera BoonjingDaranee PimchangthongPublished in: AITM/ISM@FedCSIS (2017)
Keyphrases
- social media
- data mining
- customer relationship management
- direct marketing
- customer segmentation
- customer data
- consumer behavior
- data mining applications
- positive and negative
- churn prediction
- knowledge discovery
- customer behavior
- electronic commerce
- database marketing
- real world
- internet advertising
- social media data
- web intelligence
- social networking
- data mining algorithms
- data mining methods
- association rule mining
- data mining techniques
- rough sets
- machine learning
- cluster analysis
- web mining
- user generated content
- rule induction
- customer satisfaction
- online advertising
- data warehouse
- computer science
- customer service
- social networks
- search engine
- association rules
- transaction data
- data mining technology
- online social networks