Data Mining for Customers' Positive Reaction to Advertising in Social Media.
Veera BoonjingDaranee PimchangthongPublished in: FedCSIS (2017)
Keyphrases
- social media
- data mining
- customer segmentation
- direct marketing
- customer relationship management
- customer data
- positive and negative
- knowledge discovery
- data mining methods
- data mining techniques
- marketing strategies
- social networks
- internet advertising
- text mining
- online marketing
- cluster analysis
- data analysis
- data mining tools
- customer satisfaction
- data mining algorithms
- association rules
- social networking
- online advertising
- real world
- computer science
- data mining applications
- business intelligence
- data mining technology
- call center
- data warehouse
- sponsored search
- big data
- data warehousing
- marketing campaigns
- rough sets
- decision making
- real world events
- decision support