Christine Moorman

Publication Activity (10 Years)

Years Active: 2012-2012
Publications (10 Years): 0

Top Topics

Absorptive Capacity

National Health

Switching Costs

Information Goods

Top Venues

Publications

Christine Moorman, Simone Wies, Natalie Mizik, Fredrika J. Spencer
Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms. Mark. Sci. 31 (6) (2012)
Christine Moorman, Rosellina Ferraro, Joel Huber
Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act. Mark. Sci. 31 (5) (2012)