Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms.
Christine MoormanSimone WiesNatalie MizikFredrika J. SpencerPublished in: Mark. Sci. (2012)
Keyphrases
- technological innovation
- information technology
- panel data
- network effects
- pricing strategies
- electronic commerce
- internet enabled
- information goods
- switching costs
- absorptive capacity
- organizational learning
- knowledge management
- resource based view
- key factors
- competitive advantage
- human capital
- competitive environment
- profit maximizing
- case study
- competitive market
- electronic markets
- information systems
- market share
- puts forward
- electronic marketplaces
- purchase behavior
- digital goods