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Catherine Prentice
ORCID
Publication Activity (10 Years)
Years Active: 2020-2020
Publications (10 Years): 2
Top Topics
Customer Behavior
Student Engagement
Churn Prediction
Customer Satisfaction
Top Venues
HICSS
J. Comput. Inf. Syst.
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Publications
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Xuequn Wang
,
Heiko Gewald
,
Xiaolin Lin
,
Catherine Prentice
Too old to Shop? A Comparative Analysis of the Engagement of Junior and Senior Customers in Social Commerce.
HICSS
(2020)
Catherine Prentice
,
Xuequn Wang
,
Xiaolin Lin
An Organic Approach to Customer Engagement and Loyalty.
J. Comput. Inf. Syst.
60 (4) (2020)