An Organic Approach to Customer Engagement and Loyalty.
Catherine PrenticeXuequn WangXiaolin LinPublished in: J. Comput. Inf. Syst. (2020)
Keyphrases
- customer satisfaction
- potential customers
- customer relationship management
- online shopping
- service quality
- customer service
- electronic commerce
- customer loyalty
- learning environment
- ultimate goal
- customer behavior
- customer retention
- student engagement
- transactional data
- user satisfaction
- genetic algorithm
- computer mediated communication
- marketing strategies
- website
- decision making
- churn prediction
- neural network
- data sets
- real time