Brendan James Keegan

Publication Activity (10 Years)

Years Active: 2016-2024
Publications (10 Years): 4

Top Topics

Success Stories

Intelligent User Interfaces

Cscl Environments

Top Venues

Inf. Syst. Frontiers

Bled eConference

Publications

Brendan James Keegan, Denis Dennehy, Peter Naudé
Implementing Artificial Intelligence in Traditional B2B Marketing Practices: An Activity Theory Perspective. Inf. Syst. Frontiers 26 (3) (2024)
Ana Isabel Canhoto, Brendan James Keegan, Maria Ryzhikh
Snakes and Ladders: Unpacking the Personalisation-Privacy Paradox in the Context of AI-Enabled Personalisation in the Physical Retail Environment. Inf. Syst. Frontiers 26 (3) (2024)
Jennifer E. Rowley, Brendan James Keegan
An overview of systematic literature reviews in social media marketing. J. Inf. Sci. 46 (6) (2020)
Dee Goldstraw, Brendan James Keegan
Instagram's 'Fitspiration' Trend and Its Effect on Young Women's Self-Esteem. Bled eConference (2016)