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An overview of systematic literature reviews in social media marketing.
Jennifer E. Rowley
Brendan James Keegan
Published in:
J. Inf. Sci. (2020)
Keyphrases
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social media
online consumer
social networks
social media data
user generated content
user generated
social media platforms
neural network
decision making
long term
big data
data mining
data analysis
social context
crisis management
online marketing