Implementing Artificial Intelligence in Traditional B2B Marketing Practices: An Activity Theory Perspective.
Brendan James KeeganDenis DennehyPeter NaudéPublished in: Inf. Syst. Frontiers (2024)
Keyphrases
- activity theory
- artificial intelligence
- computer science education
- cscl environments
- learning activities
- collaborative learning
- problem based learning
- student learning
- context aware mobile learning
- case study
- electronic commerce
- decision making
- data mining
- machine learning
- database
- knowledge engineering
- learning community
- learning algorithm
- distributed cognition
- success stories
- databases
- software engineering
- data analysis
- cognitive science
- computer supported collaborative learning
- information systems