Bettina Beurer-Zuellig

Publication Activity (10 Years)

Years Active: 2008-2023
Publications (10 Years): 7

Top Topics

Digital Economy

Recommender Systems

User Generated Content

Top Venues

Publications

Michael Klaas, Bettina Beurer-Zuellig
Introduction to the Minitrack on Firm-Generated, User-Generated and Machine Generated Content in the Digital Economy: Analytics, Prediction, Recommendation, and Impact. HICSS (2023)
Michael Klaas, Bettina Beurer-Zuellig
Introduction to the Minitrack on Firm and User Generated Content in the Digital Economy: Key Players, Management and Impact. HICSS (2022)
Bettina Beurer-Zuellig, Michael Klaas
Let me Entertain You - the Influence of Augmented Reality on Purchasing Intention in E-Commerce. HICSS (2022)
Michael Klaas, Bettina Beurer-Zuellig
Introduction to the Minitrack on Firm and User Generated Content in the Digital Economy: Key Players, Management and Impact. HICSS (2021)
Michael Klaas, Bettina Beurer-Zuellig
Introduction to the Minitrack on Firm and User Generated Content in the Digital Economy: Key Players, Management and Impact. HICSS (2020)
Bettina Beurer-Zuellig, Michael Klaas
The Social Side of Brick and Mortar: The Impact of Brand-Related User-Generated Content on Different Consumer Typologies in Food Retailing. HICSS (2020)
Bettina Beurer-Zuellig, Roger Seiler
Deal or No Deal? - Asessing the Daily Deal Shopper. HICSS (2017)
Bettina Beurer-Zuellig, Miriam Meckel
Smartphones Enabling Mobile Collaboration. HICSS (2008)