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The Social Side of Brick and Mortar: The Impact of Brand-Related User-Generated Content on Different Consumer Typologies in Food Retailing.
Bettina Beurer-Zuellig
Michael Klaas
Published in:
HICSS (2020)
Keyphrases
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user generated content
social media
user generated
social networking sites
online social media
user comments
recommender systems
electronic commerce
online social
social interaction
social networking
social web
social media content
social networks
user communities
keywords
feature selection