Let me Entertain You - the Influence of Augmented Reality on Purchasing Intention in E-Commerce.
Bettina Beurer-ZuelligMichael KlaasPublished in: HICSS (2022)
Keyphrases
- augmented reality
- perceived risk
- virtual objects
- human computer interaction
- purchasing behavior
- markerless
- mixed reality
- virtual reality
- multi user
- promising experimental results demonstrate
- real environment
- head mounted display
- real scenes
- learning games
- computer generated imagery
- user interface
- mobile augmented reality
- online shopping
- vision system
- molecular structures
- dynamic environments
- camera tracking
- expert systems
- artificial intelligence