Bessie Chong

Publication Activity (10 Years)

Years Active: 2003-2004
Publications (10 Years): 0

Publications

Bessie Chong
How Buyer Experience in Online Auctions Affects the Dimensionality of Trust in Sellers: An Unexpected Finding. ICIS (2004)
Bessie Chong, Zhilin Yang, Michael C. S. Wong
Asymmetrical impact of trustworthiness attributes on trust, perceived value and purchase intention: a conceptual framework for cross-cultural study on consumer perception of online auction. ICEC (2003)