Asymmetrical impact of trustworthiness attributes on trust, perceived value and purchase intention: a conceptual framework for cross-cultural study on consumer perception of online auction.
Bessie ChongZhilin YangMichael C. S. WongPublished in: ICEC (2003)
Keyphrases
- conceptual framework
- purchase intention
- cross cultural
- online shopping
- theoretical framework
- online auctions
- product quality
- online stores
- structural equation modeling
- virtual communities
- survey data
- electronic commerce
- high level
- factors affecting
- information technology
- conceptual model
- knowledge discovery
- website
- electronic word of mouth