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Beatriz Casais
ORCID
Publication Activity (10 Years)
Years Active: 2022-2023
Publications (10 Years): 2
Top Topics
Social Influence
Customer Retention
Online Shoppers
Consumer Reviews
Top Venues
WorldCIST (3)
ICDEc
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Publications
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Saleh Kutabish
,
Ana Maria Soares
,
Beatriz Casais
The Influence of Online Ratings and Reviews in Consumer Buying Behavior: A Systematic Literature Review.
ICDEc
(2023)
Joana Almeida
,
Beatriz Casais
Subject Line Personalization Techniques and Their Influence in the E-Mail Marketing Open Rate.
WorldCIST (3)
(2022)