Subject Line Personalization Techniques and Their Influence in the E-Mail Marketing Open Rate.
Joana AlmeidaBeatriz CasaisPublished in: WorldCIST (3) (2022)
Keyphrases
- viral marketing
- data mining
- website
- long term
- user modeling
- customer retention
- user profiles
- line segments
- social media
- communication medium
- user profiling
- customer relationship management
- spam e mail
- database marketing
- anti spam
- web services
- financial services
- marketing strategies
- factors influencing
- social influence
- recommender systems
- text classification
- text mining
- collaborative filtering