Bashar S. Gammoh

Publication Activity (10 Years)

Years Active: 2013-2018
Publications (10 Years): 1

Top Topics

Factors Affecting

Top Venues

Int. J. Electron. Commer.

Publications

Bashar S. Gammoh, Fernando R. Jiménez, Rand Wergin
Consumer Attitudes Toward Human-Like Avatars in Advertisements: The Effect of Category Knowledge and Imagery. Int. J. Electron. Commer. 22 (3) (2018)
Iryna Pentina, Bashar S. Gammoh, Lixuan Zhang, Michael Mallin
Drivers and Outcomes of Brand Relationship Quality in the Context of Online Social Networks. Int. J. Electron. Commer. 17 (3) (2013)