Login / Signup

Consumer Attitudes Toward Human-Like Avatars in Advertisements: The Effect of Category Knowledge and Imagery.

Bashar S. GammohFernando R. JiménezRand Wergin
Published in: Int. J. Electron. Commer. (2018)
Keyphrases
  • attitudes toward
  • statistically significant
  • knowledge management
  • virtual environment
  • virtual world
  • computer technology
  • factors affecting