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Drivers and Outcomes of Brand Relationship Quality in the Context of Online Social Networks.
Iryna Pentina
Bashar S. Gammoh
Lixuan Zhang
Michael Mallin
Published in:
Int. J. Electron. Commer. (2013)
Keyphrases
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online social networks
social networks
social networking
social context
user activity
social media
network structure
contextual information
social relationships
viral marketing
social relations
social ties
context aware
malicious activities
social networking sites
online social