B. Senthil Arasu

Publication Activity (10 Years)

Years Active: 2011-2020
Publications (10 Years): 1

Top Topics

Machine Learning

Online Consumer

Predictive Modeling

Top Venues

Comput. Electr. Eng.

Publications

B. Senthil Arasu, B. Jonath Backia Seelan, N. Thamarai Selvan
A machine learning-based approach to enhancing social media marketing. Comput. Electr. Eng. 86 (2020)
N. Thamarai Selvan, B. Senthil Arasu, M. Sivagnanasundaram
Behavioral Intention Towards Mobile Banking in India: The Case of State Bank of India (SBI). Int. J. E Serv. Mob. Appl. 3 (4) (2011)
N. Thamarai Selvan, B. Senthil Arasu, M. Sivagnanasundaram
Role of Existing Channels on Customer Adoption of New Channels: A Case of ATM and Internet Banking. Electron. J. Inf. Syst. Dev. Ctries. 45 (1) (2011)