A machine learning-based approach to enhancing social media marketing.
B. Senthil ArasuB. Jonath Backia SeelanN. Thamarai SelvanPublished in: Comput. Electr. Eng. (2020)
Keyphrases
- social media
- machine learning
- data mining
- machine learning methods
- social networking
- machine learning algorithms
- social media platforms
- social media data
- big data
- knowledge acquisition
- online social networks
- knowledge discovery
- learning algorithm
- social networks
- pattern recognition
- decision trees
- learning problems
- online consumer
- online marketing
- public opinion
- predictive modeling
- user generated content
- computer vision
- decision making
- learning tasks
- model selection
- natural language
- text mining
- natural language processing
- information extraction
- support vector machine
- learning systems
- knowledge representation
- inductive logic programming
- text classification
- computational intelligence
- machine learning approaches
- social networking sites
- search engine
- supervised learning