Austin Rong-Da Liang

Publication Activity (10 Years)

Years Active: 2012-2014
Publications (10 Years): 0

Top Topics

Reputation Systems

Light Emitting Diodes

Decision Makers

Online Consumer

Top Venues

Comput. Hum. Behav.

Electron. Commer. Res. Appl.

Publications

Austin Rong-Da Liang
Enthusiastically consuming organic food: An analysis of the online organic food purchasing behaviors of consumers with different food-related lifestyles. Internet Res. 24 (5) (2014)
Austin Rong-Da Liang, Chia-Ling Lee, Wei Tung
The role of sunk costs in online consumer decision-making. Electron. Commer. Res. Appl. 13 (1) (2014)
Austin Rong-Da Liang, Houn-Gee Chen
Is that deal worth my money? The effect of relative and referent thinking on starting price under different promotion programs using hotel coupons in online auctions. Comput. Hum. Behav. 28 (2) (2012)