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Is that deal worth my money? The effect of relative and referent thinking on starting price under different promotion programs using hotel coupons in online auctions.
Austin Rong-Da Liang
Houn-Gee Chen
Published in:
Comput. Hum. Behav. (2012)
Keyphrases
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online auctions
bid prices
electronic commerce
fraud detection
artificial intelligence
starting point
lightweight
smart card
computer programs
reputation systems