The role of sunk costs in online consumer decision-making.

Austin Rong-Da Liang Chia-Ling Lee Wei Tung

Published in: Electron. Commer. Res. Appl. (2014)

Keyphrases

online consumer
decision making
social media
decision makers
consumer behavior
decision support
data mining
online shopping
consumer reviews
social networks
information retrieval
web search
knowledge management
product reviews