Ashish K. Rathore

Publication Activity (10 Years)

Years Active: 2015-2020
Publications (10 Years): 5

Top Topics

Business Decisions

Relationship Management

Top Venues

Int. J. Inf. Manag.

Publications

Ashish K. Rathore, P. Vigneswara Ilavarasan
Pre- and post-launch emotions in new product development: Insights from twitter analytics of three products. Int. J. Inf. Manag. 50 (2020)
Ashish K. Rathore, Arpan Kumar Kar, P. Vigneswara Ilavarasan
Social Media Analytics: Literature Review and Directions for Future Research. Decis. Anal. 14 (4) (2017)
Ashish K. Rathore, Umesh Chand Joshi, P. Vigneswara Ilavarasan
Social Media Usage for Tourism: A Case of Rajasthan Tourism. ITQM (2017)
Ashish K. Rathore, Nikhil Tuli, P. Vigneswara Ilavarasan
Pro-Business or Common Citizen?: An Analysis of an Indian Woman CEO's Tweets. Int. J. Virtual Communities Soc. Netw. 8 (1) (2016)
Ashish K. Rathore, Sakshi Shioramwar, P. Vigneswara Ilavarasan
Social Customer Relationship Management as Predictor of Customer Relationship Performance: An Empirical Study of B2B and B2C Companies. I3E (2016)
Ashish K. Rathore, P. Vigneswara Ilavarasan, Yogesh Kumar Dwivedi
Social media content and product co-creation: an emerging paradigm. J. Enterp. Inf. Manag. 29 (1) (2015)