Pre- and post-launch emotions in new product development: Insights from twitter analytics of three products.
Ashish K. RathoreP. Vigneswara IlavarasanPublished in: Int. J. Inf. Manag. (2020)
Keyphrases
- social media
- data mining
- big data
- data analytics
- online social networks
- viral marketing
- learning analytics
- business intelligence
- social networks
- social networking
- life cycle
- virtual communities
- micro blogging
- data management
- computational models
- cognitive processes
- information diffusion
- predictive modeling
- cloud computing
- data analysis
- database systems
- case study
- decision making
- social media data