Alma Casas-Frausto

Publication Activity (10 Years)

Years Active: 2021-2021
Publications (10 Years): 2

Top Topics

Consumer Behavior

Perceived Usefulness

Marketing Strategies

Statistically Significant

Top Venues

Publications

Alma Casas-Frausto, Bogart Yail Márquez, Samantha Jiménez, Arnulfo Alanis
Deciphering Consumer Behavior Through Emotions Using Neuromarketing. ICICT (1) (2021)
Alma Casas-Frausto, Bogart Yail Márquez, Rosana Gutierrez, José Sergio Magdaleno-Palencia
The Role Neuromarketing Emotion as Key to Defining Consumer Behavior. KES-AMSTA (2021)