Sign in

Deciphering Consumer Behavior Through Emotions Using Neuromarketing.

Alma Casas-FraustoBogart Yail MárquezSamantha JiménezArnulfo Alanis
Published in: ICICT (1) (2021)
Keyphrases
  • consumer behavior
  • online shopping
  • marketing strategies
  • purchasing behavior
  • perceived usefulness
  • information systems
  • response time
  • statistically significant
  • online consumer