Deciphering Consumer Behavior Through Emotions Using Neuromarketing.

Alma Casas-Frausto Bogart Yail Márquez Samantha Jiménez Arnulfo Alanis

Published in: ICICT (1) (2021)

Keyphrases

consumer behavior
online shopping
marketing strategies
purchasing behavior
perceived usefulness
information systems
response time
statistically significant
online consumer