Alfredo Pérez-Rueda

Publication Activity (10 Years)

Years Active: 2015-2020
Publications (10 Years): 3

Top Topics

Targeted Advertising

Sponsored Search

Top Venues

Telematics Informatics

Online Inf. Rev.

Publications

Daniel Belanche, Carlos Flavián, Alfredo Pérez-Rueda
Brand recall of skippable vs non-skippable ads in YouTube: Readapting information and arousal to active audiences. Online Inf. Rev. 44 (3) (2020)
Daniel Belanche, Carlos Flavián, Alfredo Pérez-Rueda
User adaptation to interactive advertising formats: The effect of previous exposure, habit and time urgency on ad skipping behaviors. Telematics Informatics 34 (7) (2017)
Daniel Belanche-Gracia, Luis V. Casaló Ariño, Alfredo Pérez-Rueda
Determinants of multi-service smartcard success for smart cities development: A study based on citizens' privacy and security perceptions. Gov. Inf. Q. 32 (2) (2015)